CITY GUIDE · SEOUL
17 hotels across five neighbourhoods, with reference rates and perks from the hotel.
Most first-time visitors are happiest in Jung-gu around Myeong-dong and City Hall: palaces, Namdaemun Market and the main shopping streets are close, and the subway reaches everything else. Gangnam (Samseong, Apgujeong, Teheran-ro) suits business trips and shopping around COEX and the department stores. Yeouido is Seoul's financial district, with the IFC Mall and The Hyundai Seoul next to the Han River. Itaewon is the place for international restaurants and bars, and Jamsil puts you beside Lotte World, Lotte World Tower and the walking paths of Seokchon Lake, which works well for families.
Reference rates: nightly, 2 adults in one room, before tax, across four dates a year; from about US$181 a night. Compare all Seoul hotels with perks in one table: Seoul reference rates.
Yongsan-gu, Namsan hillside · near Namsan Mountain · opened 1978 · 615 rooms
A Seoul landmark on the slope of Namsan, with Han River or Namsan views in selected room types. All rooms and suites were renovated by 2019. Club Olympus has indoor and outdoor pools plus tennis and squash courts, and a seasonal outdoor ice rink opens in winter, which makes it an easy pick for families.
Reference rate: US$181–267 / night (2 adults, before tax) · Perk program: Hyatt Privé
Yongsan-gu, Itaewon · near Noksapyeong and Itaewon stations · opened 2020 · 296 rooms
A design hotel in Itaewon, Seoul's international dining and nightlife district. Cleo serves Mediterranean food, Privilege is the rooftop bar, and there are both indoor and outdoor pools.
Reference rate: US$211–363 / night (2 adults, before tax) · Perk program: Accor Preferred (HERA)
Jongno-gu, Dongdaemun · near Dongdaemun Station, Heunginjimun Gate · opened 2014
Selected rooms and public spaces look out over the historic Heunginjimun Gate, and the Dongdaemun shopping and design district is next door. Dining includes BLT Steak and the rooftop Griffin bar, and there is a heated indoor pool and a spa.
Reference rate: US$268–428 / night (2 adults, before tax) · Perk program: Marriott Select Partner Hotels
Songpa-gu, Jamsil · near Seokchon Lake, Lotte World Tower · opened 2021 · 403 rooms
Overlooking Seokchon Lake in Jamsil, with Lotte World and Lotte World Tower nearby. The 25-metre pool on the 16th floor looks over the lake and city and has a separate children's pool. Latitude32 is a rooftop bar on the 32nd floor. Serviced residences are also available for longer stays.
Reference rate: US$280–374 / night (2 adults, before tax) · Perk program: Virtuoso, Accor Preferred (HERA)
Jung-gu, Sogong-dong · near Seoul City Hall, Myeong-dong
One of Seoul's most historic hotels, whose story goes back to 1914, a short walk from City Hall and Myeong-dong. Restaurants include Sushi Cho and Hong Yuan, and the athletic club has a pool and sauna.
Reference rate: US$313–519 / night (2 adults, before tax) · Perk program: Marriott Select Partner Hotels
Yeongdeungpo-gu, Yeouido · near Yeouido Station, IFC Mall · opened 2012 · 434 rooms
Directly connected to the IFC Mall, with connected access to The Hyundai Seoul and Yeouido Station, in the city's financial district. Rooms look over the skyline, Yeouido Park or the Han River, and the fitness centre has a 25-metre indoor pool.
Reference rate: US$335–404 / night (2 adults, before tax) · Perk program: Virtuoso, Hilton for Luxury
Songpa-gu, Jamsil · near Lotte World Tower, Seokchon Lake · opened 2017 · 235 rooms
Inside Lotte World Tower, Korea's tallest building, with rooms high above the city and the Han River. The indoor pool is also on the upper floors, and the Salon de SIGNIEL lounge is open to guests aged 13 and over.
Reference rate: US$372–681 / night (2 adults, before tax) · Perk program: Virtuoso
Yeongdeungpo-gu, Yeouido · near The Hyundai Seoul, Yeouido Station · opened 2021
Next to The Hyundai Seoul department store in Yeouido, with underground access to the subway. M29, the 29th-floor bar, looks over Yeouido and the Han River, and the hotel has a pool and spa.
Reference rate: US$373–536 / night (2 adults, before tax) · Perk program: Virtuoso, Accor Preferred (HERA)
Gangnam-gu, Samseong-dong · near Bongeunsa Station, Bongeunsa Temple · opened 2025 · 564 rooms
The former InterContinental Seoul COEX, fully renovated and reopened as a Westin in September 2025. The indoor pool overlooks Bongeunsa Temple, and the two-floor fitness club fits Westin's wellness focus. Handy for COEX and Gangnam meetings.
Reference rate: US$373–456 / night (2 adults, before tax) · Perk program: Marriott Select Partner Hotels
Gangnam-gu, Samseong-dong · near COEX, Parnas Mall · opened 1988 · 550 rooms
Connected to the COEX complex and next to Parnas Mall, so shopping, the aquarium and the convention centre are all indoors. A major renovation added floor-to-ceiling windows, and the Club InterContinental lounge on the top floor looks over the Gangnam skyline.
Reference rate: US$389–409 / night (2 adults, before tax) · Perk program: IHG Destined
Gangnam-gu, Apgujeong · near Apgujeong Station · opened 2019 · 241 rooms
Directly connected to Apgujeong Station in one of Gangnam's main shopping areas. Interiors by Studio Piet Boon reinterpret traditional Korean bojagi patchwork, and rooms have floor-to-ceiling windows over the city.
Reference rate: US$394–571 / night (2 adults, before tax) · Perk program: Hyatt Privé
Jung-gu, Namsan · near Namsan Mountain · opened 2010 · 50 rooms
An urban resort on the slopes of Namsan with only 50 rooms. Deluxe Pool Rooms have their own indoor relaxation pool with mountain or city views, and there is a spa plus indoor and outdoor pools. A quiet choice for couples.
Reference rate: US$394–557 / night (2 adults, before tax) · Perk program: Accor Preferred (HERA)
Gangnam-gu, Teheran-ro · near Yeoksam and Seolleung stations · opened 2021 · 254 rooms
On Teheran-ro in Gangnam, opened in 2021 by Josun Hotels. Eatanic Garden serves contemporary Korean cuisine, and the Josun Wellness Club has a heated indoor pool. Suits couples and business travellers who want Gangnam.
Reference rate: US$447–858 / night (2 adults, before tax) · Perk program: Marriott STARS
Gangnam-gu, Samseong / COEX · near Samseong Station, COEX · opened 2005 · 185 rooms
A small, quiet tower across from COEX with floor-to-ceiling windows in every room. The granite-lined indoor pool is designed like an infinity pool, and the spa has views over Gangnam.
Reference rate: US$447–609 / night (2 adults, before tax) · Perk program: Virtuoso, Hyatt Privé
Jongno-gu, Gwanghwamun · near Gwanghwamun Station, Gyeongbokgung Palace · opened 2015 · 317 rooms
Steps from Gwanghwamun Square and Gyeongbokgung Palace. Yu Yuan serves Cantonese cuisine, Charles H. is a well-known cocktail bar, and the indoor pool has a children's plunge pool next to it, with Korean saunas and a spa. Great for a first visit and for families.
Reference rate: US$600–1,018 / night (2 adults, before tax) · Perk program: Four Seasons Preferred Partner
Seocho-gu, Banpo · near Express Bus Terminal Station · opened 2000
Directly linked to the Shinsegae department store and an interchange station for three subway lines south of the river. Renovated in 2018, with a fitness club that includes a pool and a spa.
Reference rate: Rate on request (2 adults, before tax) · Perk program: Marriott Select Partner Hotels
Jung-gu, Hoehyeon / Myeong-dong · near Hoehyeon Station, Namdaemun Market · opened 2018 · 204 rooms
A boutique hotel with interiors by Jacques Garcia inspired by 19th-century Paris, a short walk from Myeong-dong and Namdaemun Market. L’Amant Secret restaurant sits on the 26th floor and Marque d’Amour is a cocktail bar with sunset views. A good base for a first trip to Seoul.
Reference rate: Rate on request (2 adults, before tax) · Perk program: Marriott STARS
Jung-gu around Myeong-dong and City Hall is the easiest base: palaces, markets and the main shopping streets are within walking distance. On our list, L’Escape, The Westin Josun Seoul and Four Seasons Hotel Seoul (by Gwanghwamun) are the most central.
Grand Hyatt Seoul (outdoor pool and a winter ice rink), Sofitel Ambassador Seoul (children's pool, next to Lotte World) and Four Seasons Hotel Seoul (children's plunge pool, near the palaces).
Conrad Seoul (IFC Mall, Yeouido Station), Grand InterContinental Seoul Parnas (COEX), JW Marriott Hotel Seoul (Shinsegae, Express Bus Terminal Station) and Andaz Seoul Gangnam (Apgujeong Station).
Each rate is the nightly pre-tax price for 2 adults in one room on 2-night stays, checked on four dates across the year (February, May, August and November). We drop the most expensive date and show the lowest to the second-highest, in US dollars. Peak dates can cost more; we re-check live rates for your dates before booking.
Typically daily breakfast for two, a hotel credit (often US$100), and a room upgrade and early check-in / late check-out when available, at rates in line with booking direct. Perks vary slightly by hotel and we confirm them before you book.
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